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12 Tips for Holiday Marketing Magic

12 Tips for Marketing Magic with NMCO Studio

At NMCO Studio, we’re inspired by the magic of this season to share a few ways to keep your business in tip-top marketing shape. Through these 12 offerings, we hope to inspire you to sprinkle some marketing magic on your business’s or non-profit’s brand presence. Impactful creative content doesn’t have to be hard; See how approachable and collaborative it can be with NMCO. Let’s create magic together this holiday season!

Plus, check out our Advent Calendar, filled with fun giveaways and chances to win free services from NMCO!

Did you know that LinkedIn profiles with professional headshots receive 14 times more views? Professional headshots are more than just a picture—they’re an introduction. A polished portrait builds trust and creates a strong first impression for potential clients. Speaking of photography, NMCO is giving away a 1-hour photo session in our advent calendar giveaway! Click here to open the chance to win! 

Visual content is 40 times more likely to be shared on social media than other types of content. Think about it- what are you more likely to share with a friend: A pic of a cat wearing a Santa hat or a Word doc with a typed-out holiday poem? Businesses can use high-quality branded photography to create unique visual content, which helps boost engagement with their target audience. See how local non-profit, La Piñon, implemented their branded photography by NMCO.

According to studies, 80% of people remember what they see, compared to 20% of what they read. Print materials with compelling graphics are powerful tools for catching eyes and making a lasting impression at events, in offices, or in the mail. A great print graphic gets stuck in the mind the same way a glimmering tinsel strand gets stuck in a branch of pine needles.

Don’t let your website go stale like an unwanted piece of fruitcake during the busiest time of the year. It’s crucial to keep your online presence up-to-date and running smoothly because outdated websites can drive away 38% of visitors, according to research. For more about the value of web maintenance, check out our blog from a few months back.

A modernized website can improve user experience by 88%. Even small updates like refreshed images, colors, and layouts can enhance customer trust and increase conversions. A little web magic goes a long way!

Companies earn an average of $2 in revenue for every $1 spent on Google Ads. That’s like getting 2 candy canes for every 1 given away! Strategic ad placements ensure that a business’ message reaches the right audience at the right time, maximizing return on investment.

Annual reports exist in many forms, like printed booklets, digital PDFs, interactive web pages, and even videos. Stakeholders love a good annual report as much as Santa loves a well-checked list. Using charts, infographics, and storytelling can boost trust by 78%, proving you belong at the top of every stakeholder’s Nice List.

Consistent branding can boost revenue by 23% by making your values memorable through logos, colors, and design. Refreshing key elements like your logo and messaging can forge a stronger connection with your target audience. Now that’s magic!

How you deck your halls matters! Environmental design enhances customer experience and boosts brand perception by up to 70%. From signage to murals, the right design creates a memorable and immersive atmosphere for your customers and employees. See how we enhanced FYI+’s location. NMCO is offering up a 3×3 ft. mural to one lucky business or non-profit through our Advent Calendar Giveaway. Check it out here.

Videos are like the gift that keeps on giving— viewers retain 95% of a message when they watch it compared to just 10% when reading. From heartfelt holiday messages to educational tutorials, informative videos bring your ideas to life, leaving an impression that lasts long beyond the holidays. 

A big idea needs a clear, actionable plan to make a meaningful impact. Creative strategy combines those big, imaginative ideas with focused goals to effectively achieve a brand’s objectives. Businesses with a strong creative strategy are three times more likely to achieve their objectives. NMCO is giving away a 1-hour creative strategy session to help your campaign, event, or launch have a clear direction and purpose. Enter through our Advent Calendar Giveaway here!

Email marketing is 40 times more effective at acquiring customers than social media. By designing your newsletters in a way that feels personal and engaging you’re keeping your audience informed, building stronger customer relationships, and driving conversions. It’s like the gift that keeps on giving! 

Our goal this holiday season is to make creativity approachable and collaboration exciting. You can even get some insight into what our process looks like in our Two To Tango blog. We believe in crafting an experience with you, not just for you. We’ll help you tell your story, connect with your audience, and make a memorable impression.

At NMCO Studio, it’s more than just a project. It’s a partnership. So let’s make creative magic together

NMCO Studio member, Kahlo

Kahlo

Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.