NMCO was founded by two creative minds in Las Cruces, New Mexico, who saw a gap in the industry and set out to fill it—not just for themselves, but for others who shared their passion for storytelling and design.
Lucky’s journey began with MDC Computers, his own computer store. When he wanted to advertise his business, he quickly realized there were no strong video production options available. Rather than settling for what didn’t exist, he created it himself. What started as a way to market his store quickly evolved into a deep passion for helping businesses through video production. He launched his own media company, pioneering high-quality video content in the region.
At the same time, Tina was on a mission to elevate branding and creative services in Southern New Mexico. She founded her own design studio, determined to give businesses the visual identity and strategic creativity they needed to stand out, proving that big ideas didn’t have to come from big cities. Like Lucky, she saw the lack of creative resources in the region and was driven to change that.
When their paths crossed, they saw an opportunity to build something bigger. By merging their companies, NMCO was born—the first full-service creative studio of its kind in Southern New Mexico, dedicated to helping brands tell their stories in the most imaginative and compelling way possible.
Today, NMCO has helped launch careers, grow businesses, set industry standards, and inspire a new generation of creatives and entrepreneurs.
NMCO is now the leading full-scale creative advertising agency, known for blending cinematic storytelling, digital strategy, and good ol’ fashioned imagination.
We partner with businesses and organizations, serving as their creative sidekick—from New Mexico and beyond.
With a background in IT and business management since 1999, even purchasing his first business in 2007 at the age of 22, Lucky is a seasoned entrepreneur and executive producer who combines technical expertise with a creative edge. He has a knack for identifying opportunities, thinking outside the box, and developing game-changing strategies. His diverse skill set extends to media buying and ad placement, where he provides valuable insights that help drive business growth.
His love for the area expands beyond creative services. Lucky also serves on the Friends of the Organ Mountains-Desert Peaks Board, as well as partners with Las Montañas High School.
With over 16 years of experience in multimedia landscapes, Tina has played a pivotal role in crafting NMCO’s award-winning commercial productions, campaigns and brand identities. Tina is the driving force behind the big-picture messaging and strategic game plans that guide NMCO’s work, ensuring every project aligns with the client’s goals and resonates with their target audience. Her expertise in brand development, commercial productions and creative direction allows her to bring fresh, innovative ideas to life, pushing the boundaries of creative excellence.
With a passion for giving back to her community and advocacy, Tina has also served the Las Cruces City Arts Board and is currently serving The Film Las Cruces Board and The International Film Festival Board. She is also Co-Chair of the Community Centered Behavioral Health Services Advisory board.
At NMCO, our in-house team of graphic designers, developers, videographers and producers work together to deliver innovative, high-quality solutions. Each member brings their unique expertise to every project, ensuring quality and great customer service at every step.
We also partner with a trusted network of talented contractors to expand our capabilities, tackling any challenge that comes our way. This combination of in-house talent and flexible support allows us to consistently deliver exceptional results for our clients.
Explore the role of AI in NMCO’s Creative workflow! While AI technology has taken off the NMCO creatives share how they utilize these evolving tools
Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.
When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.
Steph is the epitome of focus, determination, and an almost superhuman level of attention to detail, making her an invaluable asset to our team. She’s the one you want in your corner, ensuring our clients are delighted and our team remains on track. Remarkably, she strikes a harmonious balance in her life as a certified yoga instructor, blending her easy-going and cool-as-a-cucumber demeanor with her relentless “get things done” attitude.
Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.
When we first interviewed Jenna, we recognized her talent and intelligence, but little did we know just how exceptionally gifted and bright she truly is! Jenna has been consistently wowing us since day one with her breathtaking graphics. Her talents, however, span far beyond the design world; she’s also an extraordinary songwriter and vocalist, the proud parent of over 60 house plants, and has an affection for our amphibious friends, frogs! Jenna is the embodiment of creativity and skill, and we’re fortunate to have her on our team.
Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.
Blanca, our ever-smiling dynamo, tackles every task with enthusiasm. As our Digital & Studio Designer, she effortlessly transitions from crafting beautiful and functional websites to producing captivating social media graphics. Blanca’s positivity and expertise shine through in every project she touches. When she’s not at NMCO, you’ll likely spot her showcasing her work in art shows or cherishing precious moments with her delightful canine companions.
Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.
Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!
