La Piñon envisions a world free from the shadows of abuse and violence: We envision a community where every individual is safe, respected, and free from the impact of sexual violence and child abuse.
La Piñon tackles challenging issues often burdened with negative stigmas. Rather than focusing on the beginning of one’s journey before discovering La Piñon, we focused on the journey itself, and the transformative experience they have with La Piñon’s support. In line with the organization’s goal of eradicating stigmas that surround sexual assault recovery services, we developed a brand and website that exude hopefulness and warmth, and high-quality photography and video that capture La Piñon’s compassionate and professional nature.
5 Months
$19.4k & $1.5k
*branded photography sponsored by NMCO Studio
The imagery of the piñon tree profoundly resonates with the enduring spirit and communal bonds fostered by La Piñon. This majestic tree, native to the Southwestern landscapes, epitomizes resilience and longevity. Much like the piñon, whose sap is a versatile tool for repairing and fortifying — mending cracks in pottery and rendering baskets watertight — La Piñon stands as a beacon of hope and restoration. It offers a sanctuary for survivors, guiding them through a transformative journey marked by patience and perseverance. In this healing process, individuals are not only mended but also enveloped in a new layer of strength and resilience, preparing them for a rejuvenated, enduring life of freedom.
The piñon jay, a symbol of courage and liberated existence, finds solace amidst the piñon’s branches. Its wings, a poetic embodiment of myriad small yet significant interactions with the tree, illustrate the uplifting power of La Piñon’s support. Each feather represents a moment where the tree has played a crucial role in the bird’s ascent, mirroring the organization’s pivotal role in empowering individuals to soar to new heights. This harmonious relationship between the piñon tree and the piñon jay beautifully encapsulates the essence of support, growth, and liberation that La Piñon strives to instill in every life it touches.
Our goal was to create a 30-page website that was as compassionate as it was functional. We strove to create a website felt inclusive to all, recognizing that anyone can be a victim regardless of their age. Employing light colors, branded graphics and photography, and hopeful messaging, we designed an interface with clean navigation. Through rigorous testing, we felt confident that this new website provided all users with the tools to access helpful resources and a place to begin their healing journey.
To help guide users to the resources they need and protect their safety, particularly those in vulnerable situations, it was important to the La Piñon team that a “safety button” was created. Since existing WordPress plugins did not serve our needs, we researched and developed custom HTML, CSS, and JavaScript code for this feature. We also added a prominent banner educating users on the importance of clearing their browsing history. We also streamlined the donation process for users. Lastly, we made sure that this website functioned properly on all devices, paying special care to mobile phones so that users can access the site on the go.
Christina Ballew
Katrina Chandler
Dana Apodaca
Jenna Dunlap
Sam Palm
Anna Kat Hollis
Blanca Martinez
Join us as we celebrate the magic of giving and the power of creativity to make a difference!
Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!
Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.
Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.
If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!
Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.
Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair?
Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”
Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.
With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.
When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.
Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.