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Clearing the Cob-Webs: Don’t Leave Your Website in the Dust 

What is web maintenance and plugin updates and how a business’s bottom-line can be harmed when not done.

Picture this: it’s 2014. The iPhone 6 is the hottest gadget around and everyone’s buzzing about the newest Marvel hit, Guardians of the Galaxy. But the best thing that happened that year? You just launched your shiny new website. 🎉

Now, fast forward a decade. You’re working remotely, chatting with clients on your iPhone 16, and Marvel has released twenty more films. Your website? It’s the exact same.

Unlike your grandmother’s fine china, your website isn’t something you can just place on a shelf and never touch again, especially if you depend on it for business revenue. Here at NMCO, we get it. Keeping up with web maintenance isn’t glamorous, but it’s crucial. Regular updates and a little TLC can transform your site, building trust and rapport with your audience and ultimately converting visitors into customers.

But what does web maintenance even mean? Web maintenance ranges from vital plugin updates, to monitoring site security, testing site functionality, and even adding new content to your website. NMCO offers a variety of web maintenance packages that can be custom-tailored to your website’s needs, but here are some tips and tricks to help you.

We’ve all been there. You’ve spent countless hours on a project, you go to hit save, and BAM, your computer hits you with the devastating message: “Software update. Restarting computer.” Websites are the same way. WordPress websites have third party plugins and themes that require regular updates.  A plugin is a software component that enhances an existing website by adding specific functionality. Developed by third-party creators, plugins extend the website’s capabilities without altering its core code. They serve various purposes, including adding new features, boosting performance, enhancing security, and integrating additional services.

So, as developers of these plugins adjust bugs and improve their technology, your website also must be updated.

Failing to update your website can lead to several issues:

  • Security Vulnerabilities: Outdated software is more susceptible to hacking and malware attacks. Updates often include patches for security flaws that have been discovered since the last version. 
  • Performance Issues: Updates frequently contain performance enhancements. Without these updates, your website may run slower or experience glitches. 
  • Compatibility Problems: As web technologies evolve, older versions of software may become incompatible with newer browsers, plugins, or other software components, causing parts of your website to malfunction or display incorrectly. 
  • Missing Features: Updates can bring new features and improvements that enhance user experience and functionality. Without updates, you miss out on these enhancements. 
  • SEO Impact: Search engines prefer websites that are secure, fast, and up-to-date. An outdated website can negatively affect your search engine rankings, reducing visibility and traffic. 
  • User Trust: A website that is frequently down, slow, or prone to errors can erode user trust and drive visitors away. 
  • Revenue Loss: Would you put your credit card information into a credit card machine that looks abandoned or not well cared for? The same scenario goes for your website. Not only that, lack of updates may affect the option to receive payments or to use your ticketing system if you have one.

Regularly updating your website helps ensure it remains secure, efficient, and user-friendly. It’s important to update these pieces as they get released. Ignoring updates and letting them pile up can cause more complications down the road as some updates may conflict with one another.

Note: Even with the best web maintenance, things still have a chance to go wrong. So don’t forget to back up your website before performing any major updates. And just like how you don’t have the same phone from 2014, you’ll want to do an overhaul on your website every two years.

Your website is one of the first touchpoints that people have with your organization. To build and maintain trust, it’s vital that the content is accurate and true. If one part of your website’s content is false, why should your users believe the rest? Search Engines are constantly crawling web pages for new content, so give the people what they want and add new content to your website. This can be as small as staff page updates or as involved as weekly blogs.

Don’t let people who come to your website accidentally become user-testers. Ensure they have a 5-star digital experience by regularly testing contact forms or e-commerce functionality. Fifteen minutes of testing could result in hundreds of potential customers. Don’t let a pesky digital form be the thing keeping you from your full potential.

You’re not the same person ten years ago and won’t be the same in ten years. Your website shouldn’t be either. Websites are meant to grow with your business and serve your needs. So, don’t let your website gather virtual cobwebs. Let NMCO think about maintaining your website, so that you can focus on the things you do best. Reach out for a quote today! 

NMCO Studio member, Kahlo

Kahlo

Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck

Animator

If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.