ProgressNow of Southern New Mexico reached out to NMCO for a Halloween themed campaign addressing issues with big oil. From there, NMCO developed a plan for a campaign featuring an Oil and Gas CEO wreaking havoc on Halloween night. The series is lighthearted and humorous, showcasing the CEO in different scenarios that represent Big Oils shortcomings through Halloween themes. For example, Big Oil gets more candy than ever, which translates to Big Oil making more money than ever. Or CEO leaving candy wrappers everywhere, pointing out the destruction of our environment. The CEO will be the villain throughout Halloween night, with three hero trick-or-treaters informing each other, and the audience, of the realities of CEO and Big Oil.
30 Days
$12.3k
On Halloween evening, the sky is tinted blue after a New Mexican Sunset, and kids are running around in delight (mostly). This three-part series covers topics such as profits, lobbying, and pollution. These issues are personified by a character called Big Oil. Big oil is creating havoc throughout the neighborhood and is being observed by our group of Hero Kids. Hero Kids, through their dialogue, educates the audience about Big Oil and how adults should consider a change.
Crude Intentions needed a webpage that could seamlessly showcase videos, incorporate a petition form to encourage individuals to join their cause, and maintain a visual aesthetic consistent with the overall campaign theme. Utilizing floating, oily Halloween assets, and capitalizing on the dramatic imagery, NMCO Studio was able to maximize the campaign’s deliverables and give users an interactive experience.
Through the use of the campaign videos, users were able to learn more about the cause and grab quick facts. At the end of the webpage, we included a form for users to submit their names to be a part of the change needed in New Mexico.
Christina Ballew
Laurie Anderson
Katrina Chandler
Jonathan Tatum
Ralph Diaz
Sam Palm
Brynden Gardner
Aaron Walterscheid
Anna Kat Hollis
Jenna Dunlap
Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!
Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.
Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.
Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.
When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.
Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.