3 Types of Agencies

NMCO Media is a full house creative agency that provides stellar branding services for small businesses to corporate companies. Our unique agency allows developers, videographers, and designers to collaborate on the same studio floor, optimizing our talents and expertise to create one clear, cool marketing presence for businesses.

But what kinds of “agencies” are out there anyway? In this day and age, there is a multitude of types of agencies that provide marketing/communication services for businesses, but for clarity’s sake, we can broadly separate them into 3 different types of agencies: Creative, marketing, and advertising.

 

What’s a Creative Agency?

Creative agencies create media, such as logos, digital/print graphics, photography, videos, websites, and so much more. They help to professionally and creatively communicate their client’s visions & ideas. Creative agencies may also work together with marketing and advertising agencies to create stunning, functional, and cohesive brands & messages.

What’s a Marketing Agency?

Marketing agencies consult with businesses to identify target markets and develop strategies that engage those markets. They will often recommend and implement tactical marketing campaigns and, depending on their resources, some may also offer product & brand development. They may work together with a creative or advertising agency to achieve their client’s goals.

What’s a Advertising Agency?

Advertising agencies specialize in methods of business-to-client communication, such as advertising and direct marketing. They create and deliver communication messages to specific target audiences which, depending on their resources, are determined by in-house or contracted marketing teams. They may also collaborate with a creative agency for branding & design resources.

Pop Quiz!

What kind of agency is NMCO Media?

From what we’ve learned above, we know that NMCO is a creative agency that may collaborate with a marketing or advertising agency on occasion. 

To see some of the creative work we’ve done, check out a few of our Case Studies. If you like what you see there, contact us– we’d love to work with you!

 

Source: https://fideliscreativeagency.com/types-of-ad-agencies/

Author: 

Dana Apodaca

Senior Graphic Designer

Kahlo

Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

Anna Kat Hollis

Lead Web Developer & Designer

We really like people named, “Anna”, especially named Anna Kat! Anna Kat is NMCO’s talented web developer and designer. She is smart, efficient, and crazy good at her craft! She has a background in design and focuses on functionality and UI/UX. You’re gonna love working with her!

Zac Wittstruck

Animator

If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

Aaron Walterscheid

Video Specialist & Cinematographer

Aaron is NMCO’s “Silent Assassin”. While not the most outgoing of our talented crew, Aaron KILLS at videography, editing, color grading, drone operation, lighting, and doing what it takes to get the job done. His experience and skills speak loudly for themselves.

Sam Palm

Video Specialist & Photographer

With an eye for great picture-perfect moments, Sam is one of NMCO’s extremely talented video specialists! Sam is our main photographer, but also is a Director of Photography, editor, color specialist, and overall Jack-of-all-trades. When he’s not behind the camera, find Sam cruisin’ the Southwest on his Harley and living life to the fullest! Did we mention he has great hair?

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

Dana Apodaca

Senior Graphic Designer & Art Director

Dana is up to date on all expert software and can design circles around most designers. With creative solutions, a sensibility to trends, and the best artistic output, Dana can do it all from identity systems to layouts, to even giving art direction in our video productions.

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

Lucky Gonzalez

Co-Founder & Media Buyer

With all of that creative, where are you going to put it?! Lucky has 18 years in business with the expertise and know-how, so he is naturally our go-to for media placement. From digital banner ads to broadcast TV, Lucky can take any budget and translate it to impressions and conversions. He prides himself on coming up with solutions for your problems.

Christina Ballew

Co-Founder & Chief Creative Officer

When Tina co-founded NMCO she strived to push boundaries in creative services in the southwest. Building a creative studio from scratch was no easy feat but NMCO is now known for its professionalism and people-based, outside of the box ideas.   As Tina likes to say, she has done almost every job except for video editing itself. Her next goal is to take on the world.