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Three Types of Agencies logo

3 Types of Agencies

NMCO Media is a full house creative agency that provides stellar branding services for small businesses to corporate companies. Our unique agency allows developers, videographers, and designers to collaborate on the same studio floor, optimizing our talents and expertise to create one clear, cool marketing presence for businesses.

But what kinds of “agencies” are out there anyway? In this day and age, there is a multitude of types of agencies that provide marketing/communication services for businesses, but for clarity’s sake, we can broadly separate them into 3 different types of agencies: Creative, marketing, and advertising.

 

What’s a Creative Agency?

Creative agencies create media, such as logos, digital/print graphics, photography, videos, websites, and so much more. They help to professionally and creatively communicate their client’s visions & ideas. Creative agencies may also work together with marketing and advertising agencies to create stunning, functional, and cohesive brands & messages.

What’s a Marketing Agency?

Marketing agencies consult with businesses to identify target markets and develop strategies that engage those markets. They will often recommend and implement tactical marketing campaigns and, depending on their resources, some may also offer product & brand development. They may work together with a creative or advertising agency to achieve their client’s goals.

What’s a Advertising Agency?

Advertising agencies specialize in methods of business-to-client communication, such as advertising and direct marketing. They create and deliver communication messages to specific target audiences which, depending on their resources, are determined by in-house or contracted marketing teams. They may also collaborate with a creative agency for branding & design resources.

Pop Quiz!

What kind of agency is NMCO Media?

From what we’ve learned above, we know that NMCO is a creative agency that may collaborate with a marketing or advertising agency on occasion. 

To see some of the creative work we’ve done, check out a few of our Case Studies. If you like what you see there, contact us– we’d love to work with you!

 

Source: https://fideliscreativeagency.com/types-of-ad-agencies/

Author: 

Dana Apodaca

Senior Graphic Designer

NMCO Studio member, Kahlo

Kahlo

Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.