The Brighter Side

During these times of uncertainty, NMCO wanted to inspire others and help them focus on the brighter side of things. With this campaign, the team executed feel-good content based on what they or what everyone else may be experiencing during this time. With an artfully colorful and retro aesthetic, NMCO wants to show that even while socially distancing, we can celebrate collaboration, teamwork, and the simple things in life.

Each creative from NMCO was tasked to create three projects with no bounds in their creativity. Though the team was working independently, the campaign came together with a consistent look and presented in unity. Continue reading to check out this creative project and find out how you can get involved.

Carlos Arreola

Animation:

During the creation of the following animations, I took inspiration from the tools I had available to pass the time. Isolation can be a negatively powerful word if it’s not used correctly. Seeing this through a very optimistic perspective, we can perceive this unique time in our lives as an opportunity to self improve.

Dana Apodaca

Graphics:

When I think about looking on the brighter side of things, I think it’s all about perspective. Looking at what you have, and appreciating it for exactly what it is at that moment. During this quarantine period, we’ve all been thrown into a completely different lifestyle and have been required to adjust accordingly. I, for example, am regularly a very busy person who doesn’t spend a lot of time working on home projects. I have my schedule- I work, I come home, I cook, I exercise (if I feel like it), I go to sleep. But being forced to spend all of my time now inside of my home has made me look at my life from a different perspective.

Instead of stressing over the fact that my apartment doesn’t look how I want it to, I’m finding solutions that have been here the whole time. That old end table sitting in the spare room with clothes piled on top of it? I can move that into the living room, put some knick-knacks on it and use it as a little coffee table.

Instead of rushing through my everyday makeup routine, I’m spending extra time playing around with different looks and techniques because it doesn’t matter if it comes out bad- no one is going to see but me!

Instead of getting upset that my puppy is always biting me, I learned that she’s just losing all her baby teeth and she’s teething & needs something soft to pacify her. And it might seem strange or gross to some, but I’ve even found a couple of her baby teeth that had fallen out! Something I definitely would have missed in my normal rushed routine.

Tori Segura

Video: 

I saw an opportunity for us all to become a bit more creative; even if you’ve never picked up a paintbrush in your life, this is the time to be expressive, explore your interests, and maybe try something you never thought you could before. Art has been my therapy through this time; do whatever you need to feel sane and happy and good inside, but remember that food is good for the belly, and art is good for the soul. Will my new knitting hobby change the world? No, definitely not; I’m making the ugliest scarf, I’ve skipped so many stitched and there’s no going back, but I couldn’t be more proud of myself. My point is that something spectacular can be made by your hands and what better time to do it than now? What is the chance that this new artistic skill you pick up could grow into something more than just a one-time activity? What if you discover something new about yourself in the process? I’m so excited to see what we will all create after coming out of this.

Ralph Diaz

Photography: 

There are plenty of opportunities to discover personal talents or even something you enjoy doing. Maybe you’re not so good at it, but if you enjoy doing it it doesn’t really matter.

There has been a lot of time for experimentation with no expectation. That may be the best kind of experimentation. Not having to conform to a single rule. Just create.

That is what I would like to be doing during this time of prolonged solace. To explore deeper understandings and also create new perspectives. Especially with photography. I think everybody’s perspective has changed in the last month or so, but I am betting they know something better about themselves they didn’t before all this. And for the better.

Christina Ballew

Illustration:

For me, I realized that I started to appreciate the simple things more. I think that this ended up being a nice pause to reevaluate things that have fallen on the back burner or to appreciate tasks that I quickly rushed through. I think this is reflective of what everyone is experiencing right now. I have been spending this time being more mindful of things, like watering my plants and spending quality time with the pets. As a workaholic, I typically rushed through these moments so I could move on to the more “important” things. Man! I’m realizing that my priorities were a little skewed. Every day is a gift and something as simple as watching your plant grow is precious. I’ve also been prioritizing self-care which means reading books and meditating.

Even though this pandemic is a terrible thing that’s happening, I hope we can all take something away from it.

NMCO would love the opportunity to bring your brighter side moments to life through illustration, photography or graphics. Please leave a comment on our social media and tell us what your happier moments are that are helping you get through social distancing. You may be featured on our social media!

Kahlo

Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

Anna Kat Hollis

Lead Web Developer & Designer

We really like people named, “Anna”, especially named Anna Kat! Anna Kat is NMCO’s talented web developer and designer. She is smart, efficient, and crazy good at her craft! She has a background in design and focuses on functionality and UI/UX. You’re gonna love working with her!

Zac Wittstruck

Animator

If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

Aaron Walterscheid

Video Specialist & Cinematographer

Aaron is NMCO’s “Silent Assassin”. While not the most outgoing of our talented crew, Aaron KILLS at videography, editing, color grading, drone operation, lighting, and doing what it takes to get the job done. His experience and skills speak loudly for themselves.

Sam Palm

Video Specialist & Photographer

With an eye for great picture-perfect moments, Sam is one of NMCO’s extremely talented video specialists! Sam is our main photographer, but also is a Director of Photography, editor, color specialist, and overall Jack-of-all-trades. When he’s not behind the camera, find Sam cruisin’ the Southwest on his Harley and living life to the fullest! Did we mention he has great hair?

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

Dana Apodaca

Senior Graphic Designer & Art Director

Dana is up to date on all expert software and can design circles around most designers. With creative solutions, a sensibility to trends, and the best artistic output, Dana can do it all from identity systems to layouts, to even giving art direction in our video productions.

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

Lucky Gonzalez

Co-Founder & Media Buyer

With all of that creative, where are you going to put it?! Lucky has 18 years in business with the expertise and know-how, so he is naturally our go-to for media placement. From digital banner ads to broadcast TV, Lucky can take any budget and translate it to impressions and conversions. He prides himself on coming up with solutions for your problems.

Christina Ballew

Co-Founder & Chief Creative Officer

When Tina co-founded NMCO she strived to push boundaries in creative services in the southwest. Building a creative studio from scratch was no easy feat but NMCO is now known for its professionalism and people-based, outside of the box ideas.   As Tina likes to say, she has done almost every job except for video editing itself. Her next goal is to take on the world.