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Business Tips in a Critical Time

We wish everyone good health during the COVID-19 pandemic. We know the reality of this virus is deadly and is spreading rapidly. Many businesses are required to shut-down during these troubling times to help flatten the curve of infection. While your business may be essential, and you’re doing your best to not get sick, others are stressing out about losing business and income. While we recommend everyone to practice CDC guidelines and do your best to help limit infection rates, we also know there’s a need to help businesses that are struggling financially or not able to operate at 100%. These are tips we feel are helpful for companies that are limited during the COVID-19 pandemic.

1. Organize Your Business Life

That pile of paperwork on your desk isn’t going to file itself! Now’s an opportunity to organize your business’s paperwork and find documents that you know you’ll need sooner rather than later. Find files you know you’ll need for Insurance audits, tax documentation, state certificates, city business registrations, and many other critical documents. You’ll thank yourself later on, as this will save you tons of time in the future.




2. Finding a way

One of my favorite quotes is from Michael Crichton’s Jurassic Park, “Life breaks free. Life expands to new territories. Painfully, perhaps even dangerously. But life finds a way.” Business, just like life, always finds a way. What is your business doing? Is your business a non-essential business that shuts its doors and turned off the lights? Are you throwing in the towel and just waiting this out? Or are you finding a way? What can your business do to survive? Let’s take a look. Let’s say that you have a business that sells non-essential goods; we will use art supplies for this example. If you’re not able to sell supplies, what can you do to generate income? For starters, do you have an e-commerce website that allows you to sell and ship supplies to customers? Maybe it’s time you start one. Are you an artist yourself? Maybe you can give in-person or on-line art instructions. Subscription services are the latest trend. Maybe you can start a monthly Art Box that constantly supplies artists with paint, brushes, and canvases. If you’re not worried about money, do something for your community to show people that you’re invested for the right reasons. Host an art contest for children, offer free lessons to the community, post free videos on techniques, and new supplies. Give back, think big, and find a way to keep your business relevant and thriving.

3. What’s Your Company’s Bottleneck

And what can you do to improve it?

During a business lockdown, use this time wisely to see how you can enhance bottlenecks in your business. It’s always a good idea to self-evaluate and see where you or your employees struggle. Where do you find yourself spending the most amount of time on? What can you do more efficiently and effectively? Don’t be afraid to ask your employees what they think is ineffective and overly time-consuming. Talk to people in your industry. I understand that businesses can feel like they compete with each other; the truth of the matter is that there’s usually extra meat on the bone for everyone. Try talking to others who may face the same problems and might have more effective solutions. Share your information and solutions as well. Many times you will find the most successful people in a specific industry commonly do this. People write books, make videos, and are constant wells of information. Don’t be afraid to go out of your comfort zone to improve; we usually have to.

4. Technology is Both Good & Bad

What should you do about it?

People are creatures of habit, and while it’s not necessarily a bad thing, it might be hurting your business. As the famous Bob Dylan song goes, “The times, they are a-changing” and boy is he right! In specific industries, products, services, and methods may not change as quickly as others; most industries change yearly. Is it time for your company to research and implement new products and software? We often see people hanging on to things because they “just work” or they know how to use them. While we understand that one may not have the money or time to invest in newer products and technology, you probably need to. One of the advantages of technology is making things faster and more efficient. We will use cell phones for this example. How painful would it be to use a cell phone from 2005? Yes, it can make telephone calls and do some basic messaging, but that’s about it. Cell phones have changed a LOT over the last decade and today people can almost use them as a complete replacement for a computer. While cell phones may be an extreme example, the reality is that most products and software have made major improvements over the years. Newer computers can be hundreds of times faster and more efficient than a computer from a decade ago and tens of times faster than a computer from 5 years ago. This means that your business can work much faster and more efficient than you think it can. If you’re relying on an older Point-Of-Sales software that is older than your firstborn child, chances are that you’re missing out on a lot. Newer POS software implements new features and services that business needs in modern times and will make your business simply better. The down-side to technology can be the learning curve and acclimation to new products and software. But isn’t now a great time to learn?

5. Get Social

You’re probably involved in some sort of Social Media already, but are you actively posting content or engaging with your audience? During this stressful time, show your audience and your community that you care, and you are here to help. Share news, tips, and information about what your business is up to and how you can help them. It’s also a great time to get ahead of the game. Let’s face it, Social Media can be a bit of a drag and very time-consuming. Use this time to schedule posts for future dates. If you’re not sure what to post, schedule posts during holidays or dates that you know will happen. There are also many programs that will allow you to post on multiple-platforms all at the same time. Try out Buffer, Sprout Social, Hootsuite, or Loomly, they may make your life much easier and help keep your business engaged and on people’s minds. Use this down-time to brainstorm ideas for posting, you’ll be glad you did when life goes back to normal.

As always, NMCO is here for YOUR business. If you’re in need of website updates, videos, branding refreshers, or just someone to help consult your business, NMCO would love to be your partner.


Lucky Gonzalez

Producer and Co-founder
NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.