Silver Regional SASS came to NMCO after a recommendation by our esteemed client, La Pinon. SRSASS was looking for a rebrand that spoke to their mission—helping sexual assault survivors heal. We were able to develop an identity that reflected their goals as well as the strength of the survivors.
After completing the parent brand, Silver Regional SASS came back to NMCO to create a program logo for their new Child Advocacy Center, build a new website, and have professional photos taken.
We met with the SRSASS team to discuss their goals and stylistic interests. After getting a good idea on a direction for their brand identity, we began with sketches and digitized concepts. The SRSASS team showed interest in iconography of local plant life, but didn’t want to do what everyone else was doing. After research, we found that the delicate, yet resilient nature of a dandelion would be the perfect representation for SRSASS. Moving forward, the brand centered around the idea of a dandelion blowing freely in the wind, while surrounded by seeds of hope.
NMCO nailed the concept and identity and were able to package up the new SRSASS brand and deliver to the client. After completing the logo and branding, we moved on to designing the client’s collateral with a rack card, business cards, and a letterhead.
Developing the Child Advocacy Center (CAC) Logo was the next step in our partnership. Because we had established a solid Identity base with their parent logo, we were still inspired by the shapes that could be nestled in the negative space of lettering. We then demonstrated a child now holding the powerful dandelion in an activated and positive movement of play.
What better way to debut a new identity than with an updated website with customized graphics and branded photography?
Silver Regional SASS and the Child Advocacy Center are dedicated to fostering a safe, supportive community where individuals can heal and thrive. The logos were crafted to echo this renewing spirit, embodying resilience, healing, and empowerment. The bold teal serves as more than just a color choice—it is widely recognized as the color of sexual assault awareness. This teal is seen in the primary logo as well as paired with a family of vibrant and unique colors for the Child Advocacy Center. At the heart of both designs, a dandelion is integrated, representing resilience and renewal. The seeds, gently drifting away, echo the process of healing—each step forward a symbol of growth and reclaiming one’s life after trauma. The dandelion, known for its ability to thrive in adverse conditions, symbolizes hope, strength, and endurance, aligning with the journey survivors undertake.
Silver Regional SASS and the Child Advocacy Center are dedicated to fostering a safe, supportive community where individuals can heal and thrive. The logos were crafted to echo this renewing spirit, embodying resilience, healing, and empowerment. The bold teal serves as more than just a color choice—it is widely recognized as the color of sexual assault awareness. This teal is seen in the primary logo as well as paired with a family of vibrant and unique colors for the Child Advocacy Center. At the heart of both designs, a dandelion is integrated, representing resilience and renewal. The seeds, gently drifting away, echo the process of healing—each step forward a symbol of growth and reclaiming one’s life after trauma. The dandelion, known for its ability to thrive in adverse conditions, symbolizes hope, strength, and endurance, aligning with the journey survivors undertake.
Due to the delicate nature of the organization, a safety exit button was vital functionality to ensure the safety of SRSASS website users. When the user clicks the safety button, they are immediately exited from the site and directed to Amazon, a popular e-commerce store, and the Weather channel.
This website was also designed with mobile in mind, knowing that most of the users would need to access the resources on the site quickly and on the go. All of the phone number links can be clicked and taken immediately to the phone app. Users don’t have to fumble to copy and paste but can get the resources they need when they need them.
Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!
Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.
Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.
Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.
When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.
Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.
