Part of our NMCO 2025 Holiday Giveaway Campaign, SANNO Juice Bar & Fresh Food was the recipient for our Graphics Pack. We created digital assets and characters, animations, and business cards for the already established brand. SANNO has a vibrant, fresh, and unique brand, making the creation of these deliverables a rewarding and creative experience.
Timeline: 1 Month
We met with the SANNO owners to discuss useful deliverables and direction. After deciding upon assets/characters, business cards, and animations, we discussed styles and interests. The SANNO team preferred linework and hand drawn elements. We leaned into that and created assets inspired by objects used in the food truck, crafted characters for the two SANNO owners, completed three animations, and built branded business cards. The brand was already established so we built these deliverables based upon the brand’s elements.
The SANNO Juice Bar & Fresh Food graphics deliverables are a celebration of vibrant flavors, community connection, and the joy of fresh, wholesome food. Inspired by the bold yet playful established brand, these assets were designed to reflect the dynamic and welcoming spirit of the SANNO brand. The assets and characters feature a warm, earthy palette with pops of energy—rich reds, deep greens, and golden yellows—evoking the natural ingredients and lively atmosphere of a food truck experience. The hand-drawn quality of the characters and objects lends a personal, approachable feel, reinforcing SANNO’s commitment to authenticity and good food made with care. These assets came together to create a dynamic and fun business card design that features the truck itself as well as a punch card feature. The animations reflect this playful personality through simple yet exciting moments of action. This project was a collaboration of creativity and function, merging new illustrations and animations with branding to create a visual language that invites customers into the SANNO experience.
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