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Downtown Las Cruces Partnership (DLCP) helps create business opportunities in the Las Cruces downtown district. They focus on new growth and providing a pleasant environment for citizens and businesses. 

DLCP is one of our longest-standing clients, and our partnership has ebbed and flowed throughout the years based on their needs. Check out some of our favorite things we’ve worked on. 

Deliverables

Campaign

NMCO was tasked with creating a cohesive marketing campaign to bring in new businesses and downtown shoppers. We collaborated with local artists, business owners, and DLCP Board Members, creating a vibrant, inviting, fun, and complete campaign! Go, Thrive, Be!

Artists in Residence

To better promote DLCP’s organizational extension, The Mesquite Arts and Cultural District and NMCO produced a series of videos called ACD Icons which highlights artists working downtown. Some of the artists we got to produce videos for were Bob Diven, Marcus Xavier Chormicle, Michael Ponce, and Anahy Nuñez!

Business Spotlights

What better way to encourage economic growth than to highlight the businesses that make downtown what it is. NMCO also helped produce a series of piece-to-camera videos to better connect visitors to downtown destinations. Some of the downtown businesses we got to produce videos for were Sage Spices, La Vida Project, Grounded, and Bite of Belgium!

But Wait There's More!

But wait! There’s more, NMCO has other notable projects with DLCP like the Proximo Paso Campaign, Zombie Walk promotions and the Chile Drop Live Stream!

Meet the Team

Here at NMCO, we love projects where everyone gets a slice of the pie. This was one of those projects! Head over to our studio page to meet our current team!

NMCO Studio member, Kahlo

Kahlo

Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.