Filled menu bar icon

Embrace the Season of Believing with NMCO Studio: A Creative Studios Values

As the brisk winds of winter herald the arrival of the festive season, NMCO Studio is delighted to present the Season of Believing. At NMCO, belief is more than a seasonal sentiment; it is the essence of our ethos. We wholeheartedly believe in our clients, team, and core values. This belief is not just an abstract concept but a concrete commitment to uphold our studio’s values in every aspect of our work.

At NMCO Studio, our values transcend mere words; they are the fundamental pillars that inspire and inform all our endeavors. We dedicate ourselves to empathyintegrityconnection, collaboration, and creativity; these principles are interwoven into the fabric of our work.

In line with these values, we have chosen to celebrate the holiday season through our artistic expressions in graphic design, videography, and animation. Building upon the foundation laid during our Season of Giving, we now embark on the Season of Believing, a journey that reflects our commitment to our guiding principles.

Empathy is understanding and connecting with clients and colleagues and recognizing their unique challenges and aspirations. We strive to walk in our clients’ shoes, comprehending their ultimate goals and collaborating closely to develop creative solutions tailored to their needs.

We see unwavering empathy through the work of our client, FYI+. Their dedication to community and service to others is a testament to the individuals who work hard to meet people where they are daily and to provide resources that empower change.

Integrity at NMCO signifies our unwavering dedication to excellence in large projects or small tasks. We approach each client with honesty and transparency, recognizing the trust they place in us as a pivotal step in their journey of growth and development.

NMCO has had the honor of helping to develop an identity system for NM CAFe twice, once in the beginning and the second time more recently when they pivoted their vision and mission. NM Café exemplifies what it means to have integrity in everything they do, envisioning a world where everyone is treated justly and with respect.

CAFe culture photos - Season of Believing blog

Collaboration and connection form the bedrock of our studio’s culture. We believe in the power of collective creativity, where ideas flourish through teamwork. Our clients’ successes and joys are ours; we become an integral part of their team, valuing their insights and expertise as we work together towards a common goal.

NMCO is always eager to work with organizations that strive to improve communities through collaboration and connection, and that is the approach the LCPS Finance Department has implemented. LCPS Finance is eager to work with their community members to hear their needs within the public school system and to be transparent on how they utilize taxpayer dollars, building community by continually connecting and collaborating.

Creativity is not just a service we offer; it’s a mindset we embrace in every challenge. At NMCO, we don’t just find solutions; we create them. Our mission is to deliver results that resonate with audiences and align authentically with our client’s visions.

NMCO worked for over a year with Visit Las Cruces in developing their new brand and was eager to join them in launching the brand earlier this year, showcasing a new identity system, brand voice, videos, and printed collateral. Visit Las Cruces leans into their vision and mission for the city of Las Cruces and makes it easy for us to build upon their work in a creative and fun way, resulting ultimately in Visit Las Cruces winning four TopHat awards with the NM Hospitality Association. Visit Las Cruces is constantly striving for innovative solutions to build our community, and NMCO is happy to partner up alongside them to build on that creativity.

In conclusion, the Season of Believing at NMCO Studio celebrates our values and is a testament to our commitment to excellence. We invite you to join us in this journey, where empathy, integrity, collaboration, connection, and creativity create something remarkable. 

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.