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From Pumpkin Patches to Creative Sketches: Celebrate the Season of Giving

As the air turns crisp and leaves don a palette of fiery hues, NMCO Studio is thrilled to announce our seasonal campaign, the Season of Giving, inspired by the enchanting tale of Pumpkin, Squash, Acorn, and Leaf. This narrative not only captivates the essence of autumn but also embodies our studio’s commitment to giving back to our community and fostering a culture of generosity.

NMCO encourages our creatives to share their unique gifts and perspectives with the community. Our creatives fulfill that by volunteering on several committees and boards, such as the City Art Board, and donating their time and talents for various art projects and fundraisers. NMCO also believes in giving through the sponsorship of our services, like sponsoring a new logo and mural for the Las Cruces Community Theatre, sponsoring the Las Cruces International Film Festival, and supporting other various video, graphic, and web projects for several nonprofit organizations in Las Cruces.

To show and share what the Season of Giving means to us, NMCO developed a four-part animated series that tells the story of four charming characters—Pumpkin, Squash, Acorn, and Leaf—who embark on a mission to share what the Season of Giving means for them. Each character, with their unique traits, teaches valuable lessons about what it truly means to give. 

Pumpkin is a glowing symbol of warmth and hospitality by teaching the importance of sharing prosperity. His selfless acts echo our studio’s philosophy of opening our doors to collaborative opportunities and community support.

Squash celebrates diversity and organizes a fall festival, highlighting that giving extends beyond material items to include sharing our unique talents and stories. This mirrors our approach to embracing diverse perspectives in our projects and valuing everyone’s contribution.

Acorn is small but impactful and represents the significance of minor acts of kindness. Their dedication to gathering and sharing overlooked resources is a nod to our commitment to paying attention to the finer details and recognizing the potential in every small opportunity. 

Leaf is a symbol of ephemeral beauty teaching the value of giving time and presence. As they float gracefully, sharing stories and offering themselves as a protective blanket, they embody our belief in dedicating time and effort to causes that matter. 

Inspired by this story, NMCO pledges to channel the same spirit of giving into our projects and community initiatives. We understand that like Pumpkin, our warmth can be a beacon for many; like Squash, our diversity is our strength; like Acorn, our smallest contributions can make a big difference; and like Leaf, our presence and time are invaluable gifts.

This season, we seek to collaborate with clients who resonate with these values of giving and community. We believe that together, we can create campaigns and projects that not only serve our objectives but also contribute positively to the society we are a part of.

At the heart of this festive season, let us all be inspired by the tale of Pumpkin, Squash, Acorn, and Leaf. Let’s weave stories of kindness, diversity, small yet significant acts, and the gift of time. NMCO Studio is more than just a creative space; it’s a community committed to making a difference, one project at a time. Join us in embracing the season with a generous heart and an open spirit. 

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.