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Love Song for Las Cruces logo in white





Love Song for Las Cruces logo in white




Love Song for Las Cruces winner, Tassos Barreiss


Love Song for Las Cruces logo

are you


las cruces?

for your

love song

for las cruces?

are you


las cruces?

for your

love song

for las cruces


Love song for LC image with guitar

We have picked a winner and we will be contacting everyone soon through email!

Thank you to everyone who participated!

what to


*anything submitted is fair use for NMCO Creative Studio and their assignees for promotional purposes.



Love song for LC image with guitar

We have picked a winner and we will be contacting everyone soon through email!

Thank you to everyone who participated!

Show your love for Las Cruces! NMCO Studio and Visit Las Cruces are looking for the perfect love song to honor our vibrant and adventurous city! Singers and songwriters, submit your Love Song for Las Cruces for a chance to win $1,000 and have your music featured on Visit Las Cruces commercials. The winning song will go on to be professionally mastered by Visit Las Cruces.

Express your adoration for your Las Cruces! 

Submit by March 31, 11:59 PM

Click or drag a file to this area to upload.
The submission can be an audio file or video file of you performing your song. You are able to upload up to 1 file.
Click or drag a file to this area to upload.
The submission can be a pdf of the lyrics. You may upload up to 1 file.

*contest rules have been updated for further clarity - updated Mar. 9, 2023

  1. The contest opens February 1, 2023, at 12 a.m. (MST) and closes March 31, 2023, at 11:59 p.m. (MST).
  2. Enter online by visiting and completing all required information and following all instructions. Submit your entry (a readable song audio file and/or text lyrics and a readable process video) as instructed on the website. Entries must be received by 11:59 p.m. (MST) on March 31, 2023.
  3. No vulgarity or profanity
  4. By submitting a song and process video you are agreeing to allow the contest sponsor, NMCO Creative Studio, and the contest assignees, Visit Las Cruces, to use submission materials for promotional purposes specific to the contest including but not limited to social media, websites, and other media. If selected, the winner may be asked to participate in Facebook Live events, Instagram stories and reels, potential music videos, and any additional unforeseen promotional needs related to the contest. Selected music will be used for commercial and promotional purposes for Visit Las Cruces only.
  5. Please note that the contest participant cannot make any changes or alterations to any part of the submission once the presentation and entry forms have been submitted.
  6. This contest is open to U.S. resident amateur and professional songwriters who are 18 years of age or older at date of submission. Employees of NMCO Studio and their families, subsidiaries, and affiliates are not eligible. Employees of Visit Las Cruces and their relatives are not eligible.
  7. All submitted songs must be original, unpublished (or self-published) songs that have been written or co-written by the entrant(s).
  8. Only one (1) entry per person or team.  Songs may have multiple co-writers, but please designate one name only on the application. Prizes will be awarded jointly to all authors of any song and the division of prizes is the responsibility of the winners.
  9. For competition purposes, an unpublished song is defined as being recorded and self-released by the entrant(s) and/or not co-published by a commercially active music publisher.
  10. Co-writers are subject to the same eligibility criteria.
  11. One (1) winning entry will be chosen. Upon agreeing to the terms required of winning entries as described below, the winning entry will receive a $1,000 cash prize. Visit Las Cruces will then professionally record and master the winning song and have it be used for commercial use by Visit Las Cruces. Winning entries shall receive no monetary consideration from Visit Las Cruces beyond the initial cash prize.
  12. All entries are judged based on the merit of the overall songs (lyric & melody). All entries will be first screened by NMCO Creative Studio for commercial quality and then by a selection panel to determine the final winner. Visit Las Cruces will award the final winner. All contest entrants shall stay informed of the selection process via site updates. The winner will be notified via email and phone, at the discretion of Visit Las Cruces. In the event of multiple songs selected for commercial use, Visit Las Cruces will compensate all artists. All results will be posted on If the chosen winner does not respond to Visit Las Cruces notifications within seven (7) days, Visit Las Cruces reserves the right to contact the runners-up and/or honorable mentions for the receipt of prizes.
  13. Winners must also sign and return an affidavit confirming that the winner’s song is original, and he/she holds rights to the song. Failure to sign and return the form within 30 days will result in immediate disqualification and an alternative winner will be selected. The affidavit will state that winner's song is their original work, and they hold all rights to song, that the song has not previously won a prize in a songwriting contest, does not copy any other work in whole or in part or otherwise infringe on any third-party rights, and has not previously been published in a national publication, and that winner has complied with the rules of the contest. Affidavits are subject to verification. Entry constitutes permission to use the winner’s name, likenesses, and voice for future advertising and publicity purposes without additional compensation.
  14. All federal, state and local taxes are the sole responsibility of the winner. In the event the Contest is compromised by a virus, non-authorized human intervention, tampering or other causes beyond the reasonable control of NMCO Creative Studio, which corrupts or impairs the administration, security, fairness or proper operation of the Contest, NMCO reserves the right in its sole discretion to suspend, modify or terminate the Contest. Should the Contest be terminated prior to the stated expiration date, NMCO reserves the right to award prizes based on the entries received before the termination date. By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of NMCO and selection panel and to release, indemnify and hold harmless these parties, each of their respective parent, affiliate, and subsidiary companies, and all of their directors, officers, employees, representatives, partners and agents, from any liability whatsoever for any claims, demands, actions, costs, injuries, losses, liabilities, expenses (including reasonable attorneys' fees) or damages of any kind arising out of or in connection with the Contest, including but not limited to copyright infringement liability.
  15. If for any reason a contest participant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, the contest participant’s sole remedy is another entry in the contest.
  16. Visit Las Cruces reserves the right at any time, for any reason, to cancel, suspend, and/or modify the contest, or any part of it.
NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.