Based in Long Beach, CA, The SCAN Foundation partnered with NMCO to help debut a powerful new initiative at their 2024 United for Health Equity in Aging Summit. The video introduced the People-Centered Communications Collective (PC3), a groundbreaking group formed to amplify community voices and drive equity in health communication.
Powered by five visionary women of color led agencies, PC3 brings together diverse communications and community engagement professionals with a shared mission: to foster trust and elevate the voices of historically marginalized populations, including people of color, low-income communities, and those in geographically underserved areas.
Through thoughtful storytelling and visual narrative, the video highlights PC3’s formation, purpose, and far-reaching impact. It underscores their unwavering commitment to diversity, equity, and inclusion, celebrating the collective’s role in reshaping how organizations engage with and support communities across the nation.
NMCO collaborated closely with The SCAN Foundation team and members of PC3, beginning with a digital video treatment crafted from their brief. This initial step ensured we were aligned both visually and conceptually from the start. Once the treatment was approved, we moved into pre-production, developing interview questions, selecting key locations in downtown Long Beach, and building detailed shot lists.
With a tight timeline and a single-day shoot, precision was everything. Our video team traveled to Long Beach, where coordination was key: PC3 members were coming in from cities like Los Angeles and as far as Arizona. Every minute of the day was maximized. NMCO filmed at five distinct locations to highlight each member’s unique personality, conducted five individual interviews, and captured a rich variety of B-roll to bring the story to life.
Back in New Mexico, our team jumped straight into editing to meet the deadline for The SCAN Foundation’s Summit. We enhanced the final video with motion graphics to visualize key data, layered in voiceovers and music, and collaborated with the client through several rounds of feedback.
The end result: a powerful video that highlights PC3’s dedication to diversity, equity, and inclusion, while showcasing their impactful community outreach and trust-building efforts. It made a strong impression at the Summit and was met with great reception.
PC3 currently consists of representatives from Nuna Consulting, Nakatomi PR, Tina Pinedo, LAGRANT communications and VPE Communications.
Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!
Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.
Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.
Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.
When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.
Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.
