Printing is one of the world’s most timeless and practiced methods of art, advertising, and entertainment, encapsulating techniques of lithography, design, and reproduction.
For centuries, people all over the world have used printing to complete a menagerie of tasks: producing stories for massive audiences, replicating and reselling millions of artworks and graphics, and capturing and displaying lifetimes of memories. One of the oldest forms of printing dates back to 7th-century China, where artists would carve images into woodblocks, paint over them with ink, and then press the carvings onto a surface to create a reproducible, press-printed image. Due to the hard work that went into producing a print, and other various factors like costs, resources, and time, access to printing was largely determined by societal class.
Now, over a thousand years later, due to many advancements in machine automation and color mixing, NMCO Studio is ready to take your advertising to the next level with the power of print! Print media covers a wide realm of products, styles, and items. With your brand’s design identity, we can find the perfect print just for you. You may wonder, however, in the modern digital world, why is print media still important?
Touchpoint
There’s something special about holding a brochure or business card with your brand’s identity on it; seeing your iconography brought to tactile life and feeling its threaded textures dance in a four-color scheme along the ridges of your fingertips. And clients tend to think so too! Making space for print media shows that you’re dedicated to your business and are focused on creating effective, meaningful marketing. After all, print media can serve as a primary touchpoint that all of your most important clients can interface with.
One reason why so many businesses fail is because they neglect to think about when and where their clients will interact with them. You can’t always be at the front door of your potential clients, but if you have a printed advertisement of your services at the ready for them, like a brochure, flyer, or business card, it can be a valuable asset built to keep you in a customer’s mind.
Tangibility
Additionally, print media is physical and takes up space, making it readily visible, interactable, and most importantly, tangible. We exist in a world of colorful, physical communication. Imagine yourself in a car, driving down a long highway. You know where your car should be because the white line in the middle tells you which lane to stay in. There are orange signs all along the way warning you of construction, and green signs telling you how many miles are left until the next exit.
When you finally reach the exit, a red light brings you a halt until it turns green and lets you go onto your next destination. All of this is to say, we interact with the world and let it guide us through the many physical signifiers that exist in it. They’re organized, effective, and use design and color to let the person on the road know what to do. It’s for this reason that tangibility is so important for advertising. Tangibility is influential. Tangibility is real. And tangibility is what makes print media, like signs, banners, and stickers, offer a unique way of wowing your clients with your brand identity.
Timelessness
Lastly, print media is reliable. A huge advantage of print media over digital media is that you don’t need a technological interface to interact with it. How many times have you tried to show your friend or family member a video you saw and had to fumble with unlocking your phone, stall as you search for the video, and wait for the video to buffer and load?
Print media is simple and easy with no interface to get in the way, allowing you to skip the hassle of the digital world and offer clients an equally uncomplicated way of interacting with your brand. Print media can reach your target of clients in a much different way than your digital media can, and for this reason, can be targeted in a much different way as well. Perhaps you can create a postcard with a targeted mailing list or design your flyers in the theme of the event you’re passing them out in. The timelessness of print media makes it much more direct.
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This is what printing means here at NMCO Studio. Our new print department is built with years of print media marketing experience and equipped with the tools and machines necessary to match it. With weekly quality assurance checks for our printers, cutters, and calibrators, we are ready to supply clients with an immediate, personalized print experience and find the perfect piece for you. Print media is just as important for your business as its many other factors. Show your clients that you’re dedicated and ready to offer them your services in style at NMCO!
