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NMCO Celebrates International Women’s Day

When we’re not doing commercial work, we here at NMCO try to use our creative skills in inspiring, meaningful ways.
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of all women from all walks of life. For this year we thought what better way to show appreciation for the women in our very own community, than with a photo shoot honoring them.

We wanted our photo shoot to aesthetically represent both strength and softness in a dramatic way.
With an emphasis on color, lighting and a beautiful setting (which was graciously provided by Deret from Art Obscura), we arranged our composition to feature these community leaders and entrepreneurs in a powerful light.

We work and collaborate with a lot of talented and driven women, so many that it made it difficult to choose, but for this year’s photo shoot, we managed to narrow it down to 5 groups that we felt embodied our city and the holiday. Each woman chosen represents many.

The Artisans

These businesswomen are taking on the town and the farmers market with their carefully crafted products.  They successfully started their businesses from the ground up and are contributing to a thriving local economy.

Women’s day to me is the celebration of how far we’ve come and how much more there is to accomplish. It’s about our freedom. It’s looking back on generations of women in my family, up to where I am now and being thankful for the independence I’ve been blessed with. It’s about being unapologetically chingona. It’s about my momma and every single woman around me that has helped me grow in to the human I am today.

Lucy Rubio, Co-founder of Noru Boutique

To me, women’s day is a time to celebrate achievements of all women. From the magic of mothers to the empowerment of boss ladies, women are incredible. This photoshoot helped me to realize my own achievements as a woman and celebrate them. It also allowed me to celebrate the incredible boss women I am surrounded by, so thank you!

Sara Beckwith, Owner of Priq Candle Co

Taking photos with fellow badass women who are building their businesses from the ground up was so powerful. I love celebrating women’s day every year cause it is a reminder to the world that we need to continue to empower women everywhere to embrace all that makes us who we are.

Delfina Robles, Owner of Of the Oak

The Promoters

We wanted to highlight the women that make things happen for the city of Las Cruces! These women work tirelessly all year long in organizing festivals and events that bring joy to all.

Celebrating International Women’s Day reminds me that only through lifting up others can we also lift ourselves. Being paired with brilliant women in our community brought me a sense of pride; solidifying the fact that our connections are so very important. Collaborating with other women in this community is paramount to move us all forward. We gain our strength through numbers and have a louder voice to stop inequity, to work towards justice, and celebrate the accomplishments of women worldwide. Women partnering together will change the world, our tenacity and healing strength is unstoppable.

Jennifer Kozlowski, Executive Director of DLCP, an organization responsible for events and economic growth downtown.

This day, to me, means using our voices for those who haven’t found theirs yet, and passing our voices and empowering our next generation.

Lyndsey Kalson, Program Director for Bravo Mic Communications, Chief Strategy Officer for Borderscene Film Festival, and owner of VASTProductionsLK

It is a great honor to be included in a photo shoot of women making a difference in Las Cruces. This city is my adopted home and I’m proud to promote it. I’ve lived here five years and it just keeps getting better! Lyndsey and Jen are great women and role models and it’s a privilege to be working with the both of them on promoting the Las Cruces Space Festival alongside the great women at NMCO Media.

Alice Carruth, Coordinator at the Las Cruces Space Festival, an event that is making space for everyone.

The Empowerers

CAfé is a local organization that aspires to create a culture of support that empowers New Mexicans to strive for a better quality of life. These women dedicate themselves to the people of our state and to helping others.

Es un día donde celebramos a las mujeres de todos los países sin importar las fronteras que nos dividen. Yo quiero celebrar a la mujer latina y aunque existen diferencias entre países nos une el idioma y la fuerte pasión por nuestra cultura y nuestras tradiciones. También celebro a la mujer que es valiente y se arriesga. La mujer viajera que cruza ríos y montañas en busca de un mejor mañana.

It is a day where we celebrate women from all countries, regardless of the borders that divide us. I want to celebrate the Latina women and although there are differences between countries we are united by the language and the strong passion for our culture and our traditions. I celebrate the woman who is brave and takes a risk. The traveling woman who crosses rivers and mountains in search of a better tomorrow.

Vivianna Arciniega, Organizer of CAfé

What does International women’s day mean to me and my community?
It is the celebration of the resilience, power, and strength that women carry with them in their everyday lives and existence. As a Mexican American woman, these values are the backbone of all the women in my family. We are the hardworking homemakers, nurses, teachers, mothers, daughters, cousins and aunts. International Women’s Day is a reminder of the strong and resilient women of color that we are and that our existence is valuable to our culture and to our people.

Stevie Paz, Logistics Manager of CAfé

The Communicators

Sinuate media is a local communications and marketing agency located right in Mesilla. This talented group strives to help other businesses have the voice they need.

When women come together and support one other, we have the power to amplify our strengths and power through challenges. International Women’s Day is not only a chance to recognize amazing women in the world but equally important, show young women that there are many paths and mentors available to them as they uncover the barriers they wish to break.

Leah Messina, C.E.O. & Founder

To me, Women’s Day is about sharing appreciation and support with the women in our lives, while celebrating the things that make us all unique and strong.

Isabella Pedicone, Marketing Manager

It is an honor to be featured as part of the “Communicators” category by NMCO, recognizing local women in different industries who are inspirational examples to the community. As a young professional in the business world, things can certainly be challenging, but as a young woman in the business world, the challenge can be even greater. The campaign this year for International Women’s Day is “#BalanceforBetter,” and what better way to represent that than to feature a balance between women, from different cultures and backgrounds working in the professional world? I think that is pretty awesome.

Anabelle Chozet, Account Executive

Women’s Day is a reminder that we should not take for granted the lifestyle and opportunities that we have as women in the modern day. It took the effort and sacrifice of previous generations to get us here, and it is our responsibility to continue working for equality for the generations to come.

Anais Gomez, Graphic Designer

It was an honor to be part of the NMCO Women’s Day photo shoot. The future is female, and I’m proud to be a part of that future.

Lauren Buckingham, Social Media Intern

The Creators

The ladies of NMCO are experts at executing creative tasks and are advocates for growing businesses and setting a standard for our creative industry.

I grow from the strength of the women around me. It’s a privilege to work with so many women that do so many wonderful things.  We push each other, are inspired by each other and work for common goals, together.

Christina Ballew, Co-founder & Creative Director

I’m proud to be a woman in the creative industry. It feels great to be part of a team that helps promote other business women and get their name in the world.

Tori Segura, Video specialist & producer

For me, International Women’s Day is a day to celebrate all the ways that women bring color to the world. We make the world better in so many ways, and we aren’t limited just because we’re girls- we are so powerful and often are the ones who make the biggest waves!

Dana Apodaca, Graphic Designer

Get to know these incredible women and explore their respective businesses or organizations. We hope you enjoy this photo project and we look forward to sharing a new project next year. If you know of any amazing women we should consider, please let us know!

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.