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What is Web Maintenance? Learn all about it with Anna Kat

What is Web Maintenance?

Your business is growing, and you decide it’s time to build a website. You spend countless hours researching the best platforms, meeting with developers, and crafting the perfect design. At long last, you launch your website! But the journey is far from over, your new website still needs tending to and regular maintenance. 

We perform regular maintenance on all kinds of things in our life, whether we realize it or not. We mow our lawn, go to the dentist, change our car’s oil, and update our cell phones. Like everything else, websites require routine maintenance. From monthly backups to updating plugins, these things are critical to keeping things afloat on your website.  

Stay Up on Your Website’s Technology 

The most common kind of web update is software updates. Many of our websites are built using an open-source content management system called WordPress. WordPress sites are usually composed of two main elements: themes and plugins. Because technology constantly evolves, WordPress, themes, and plugins require updates as developers continue to improve the software or make necessary security fixes.  

Although software updates can feel tedious, they are extremely important regarding the security and health of your website. Having outdated plugins on your website increases the vulnerability of the website, making it more susceptible to hackers and other security threats. Updates also provide new features and functionality that can be applied to your website in the future.  

Despite the best web maintenance, websites can still break through updates, malware, or security breaches. Having a recent website backup prevents data loss and allows for a quick recovery of your website.  

The Fresher, The Better 

In addition to updating your website’s software, it’s also important to keep your website’s content updated. This improves your website’s reputation and puts users at ease, knowing the information is true and current. Updated content also boosts SEO and gives your brand a competitive edge. 

Stay One Step Ahead 

Lastly, web maintenance provides regular opportunities to check your website’s functionality. It’s best practice to fill out your website’s forms or test purchasing a product through your e-commerce store. This gives insight into the user experience and ideas for how things can be improved in the future. 

Your website is one of the first touchpoints with your audience. As a result, it’s important that users have the best experience possible. As your business evolves, your website can grow with you. Even with the best web maintenance, experts recommend rebuilding your website every two years to stay relevant and connected with your users. Here at NMCO, we would love to walk alongside you, contact us today! 

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.