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NMCO's Lead Photographer Sam Palm

Say Hello to NMCO’s Lead Photographer Sam Palm

For this month’s NMCO Q&A feature we proudly present Samuel Palm. When Sam isn’t behind the camera he’s exploring nature, creative writing or finding zen with advanced yoga skills.

Q: What’s your origin story? When did you first pick up a camera and produce something creative?

A: With my dad being a photographer, I grew up around cameras. I was given an old handicam around the time I was 8 or 9, and for years I created tons of silly videos with my friends, covering all sorts of genres and themes. We had an ongoing series of horror movies, stop motion, parodies, you name it. Once high school rolled around, I started borrowing my dad’s more professional DSLR cameras and began taking more portrait-style photos for friends and family. Photography really became a key part of my life during the end of high school.

Q: What made you interested in pursuing film and photography as a career?

A: Starting college I knew my main passions were music and photography. My first class was a course in photography which was well below my skill level but still served to inspire the pursuit of visual media further. After a few classes in filmmaking, I started to reembrace the motion picture side of things the way I had as a child.

Q: What inspires you?

A: I’m inspired by so many random things, usually when I least expect it: a specific shot in a movie, the way light breaks through a window, a unique concept I stumble across on Instagram, flipping through vintage photography books at Coas, collaborating with other creative friends in the area, an emotion I connect with on a deep level, etc. I’m inspired most often by the landscapes around me and the people I love.

Q: What is your process for photography production at NMCO?

A: The process varies slightly depending on client needs, but it all starts with a concept and desired outcome. Comparing references, establishing locations, really connecting on the intended aesthetic. From there it’s shooting, adapting to environmental changes, taking things into post, and playing around with light and colors in the edit. I always end up spending a little too much time editing because I love how drastically the mood can shift with even the most subtle adjustments.

Q: How do you think photography will adapt and change in the digital media age?

A: Camera technology develops rapidly and it’s both exhilarating and tiring keeping up with it all. Ultimately, photography is accessible to way more people than ever before which levels the playing field and also means you have to really find your own voice to stand out. Digital will only continue to develop and push the boundaries of creativity.

Q: What advice would you give to someone starting in the film and photography industry?

A: Get an affordable camera and start shooting! Play around, research artists, find inspiration, connect with people around you, and have fun. There are so many styles of photography and so many ways to tell a story. Explore it all and find what feels right for you, and then push yourself further.

Q: What’s on your photography/video bucket list?

A: I love exploring the world around me and would love more opportunities to travel and document the beauty around us. I’d also love to work on more film sets in the future. I’d love to write and direct my own short film eventually.

Q: What are your favorite NMCO video productions or projects?

A: We’ve done such a great variety of projects, but one of my favorites was the Visit Las Cruces series we shot during the summer of 2021. There was a lot of planning, writing, and schedule coordinating to make it all happen, but ultimately I got to spend a lot of time outdoors with my closest friends recording beautiful and epic moments. It was really cool to be able to create promotional content for the place I call home.

Q: What can we expect from you in the future?

A: I really hope to advance my skills in film photography, developing, and eventually printing, which has become a hobby of mine over the last year. In terms of video, a creative short film is long overdue and I look forward to making that happen. With NMCO I’m looking forward to creating more content for the DLCP where we focus on businesses and artists downtown!

Q: When you aren’t shooting commercials and taking photos for NMCO, what do you do for fun?

A: Outside of camera stuff, I’m really into hiking and backpacking. I’ve always been a fan of spending time outside and taking time to breathe and connect with the world around me. Slowing down and recalibrating means everything in this incredibly fast-paced reality. As far as projects go, I’d love to go on a long backpacking trip and do a lot of writing about the journey.

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Lead Web Developer & Designer

We really like people named, “Anna”, especially named Anna Kat! Anna Kat is NMCO’s talented web developer and designer. She is smart, efficient, and crazy good at her craft! She has a background in design and focuses on functionality and UI/UX. You’re gonna love working with her!

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Aaron is NMCO’s “Silent Assassin”. While not the most outgoing of our talented crew, Aaron KILLS at videography, editing, color grading, drone operation, lighting, and doing what it takes to get the job done. His experience and skills speak loudly for themselves.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

With an eye for great picture-perfect moments, Sam is one of NMCO’s extremely talented video specialists! Sam is our main photographer, but also is a Director of Photography, editor, color specialist, and overall Jack-of-all-trades. When he’s not behind the camera, find Sam cruisin’ the Southwest on his Harley and living life to the fullest! Did we mention he has great hair?

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana is up to date on all expert software and can design circles around most designers. With creative solutions, a sensibility to trends, and the best artistic output, Dana can do it all from identity systems to layouts, to even giving art direction in our video productions.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Co-Founder & Media Buyer

With all of that creative, where are you going to put it?! Lucky has 18 years in business with the expertise and know-how, so he is naturally our go-to for media placement. From digital banner ads to broadcast TV, Lucky can take any budget and translate it to impressions and conversions. He prides himself on coming up with solutions for your problems.

NMCO Studio member, Tina

Christina Ballew

Co-Founder & Chief Creative Officer

When Tina co-founded NMCO she strived to push boundaries in creative services in the southwest. Building a creative studio from scratch was no easy feat but NMCO is now known for its professionalism and people-based, outside of the box ideas.   As Tina likes to say, she has done almost every job except for video editing itself. Her next goal is to take on the world.