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NMCO Presents Alanna | 5 Points for Writing Effective Copy

This summer Alanna Herrera was NMCO Media’s summer intern where she focused on copywriting. Alanna is currently pursuing journalism, advertising and marketing in her education. She is a published writer with experience in promotion and marketing. Alanna knows the ins and outs for efficient copywriting to call for an action, increase brand awareness and marketing. NMCO presents Alanna and five pointers for writing effective copy.

#1 Always check your spelling and grammar.

The devil is in the details. If your business wants to preach quality make sure your written words back it up. Even just a few misspellings and grammar errors can turn potential clients away.

No famous combination of words and phrases were ever achieved without a little editing. Remember your flawless copy is a representation of credibility. Always refine and polish before presenting for any client or on any digital platform.

#2 Define your brand voice.

Your brand has a specific personality that is unique from any other business. Defining your one-of-a-kind tone in your writing will help your business stay consistent and stand out. 

Don’t lose your culture in the message. Consumers choose certain brands based on values that identify and align with themselves. Consistency is key, remind your audience why they choose your organization.

#3 Be direct and clear.

Your client wants to know exactly what you mean, try to avoid being confusing on copy for your webpage, business brochures and even in emails. Transparency matters!

Maintain and cater to clarity. Mixed messages or unclear intentions don’t make successful or engaging copy. 

#4 Imagery and Power Words

No one said writing can’t be fun. Make sure to paint a visual picture for your potential clients to get them excited about working with you! Don’t be afraid to be bold with the words you choose either.

Successful writing involves storytelling, appeal to the senses. Clients who feel a deeper connection to your story will stay engaged.

#5 Be unique!

Being different is a good thing–especially in your writing. Your brand writing and copywriting is one of the first things that clients see and take notice of. Stand out in the beginning, and especially while delivering the final products to remind your clients why they chose you.

Strong copy stands out! Your organization’s heritage and individuality should shine through, a distinctive voice will resonate longer with your audience.

For more great tips, head over to and follow us on social media!

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Lead Web Developer & Designer

We really like people named, “Anna”, especially named Anna Kat! Anna Kat is NMCO’s talented web developer and designer. She is smart, efficient, and crazy good at her craft! She has a background in design and focuses on functionality and UI/UX. You’re gonna love working with her!

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Aaron is NMCO’s “Silent Assassin”. While not the most outgoing of our talented crew, Aaron KILLS at videography, editing, color grading, drone operation, lighting, and doing what it takes to get the job done. His experience and skills speak loudly for themselves.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

With an eye for great picture-perfect moments, Sam is one of NMCO’s extremely talented video specialists! Sam is our main photographer, but also is a Director of Photography, editor, color specialist, and overall Jack-of-all-trades. When he’s not behind the camera, find Sam cruisin’ the Southwest on his Harley and living life to the fullest! Did we mention he has great hair?

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana is up to date on all expert software and can design circles around most designers. With creative solutions, a sensibility to trends, and the best artistic output, Dana can do it all from identity systems to layouts, to even giving art direction in our video productions.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Co-Founder & Media Buyer

With all of that creative, where are you going to put it?! Lucky has 18 years in business with the expertise and know-how, so he is naturally our go-to for media placement. From digital banner ads to broadcast TV, Lucky can take any budget and translate it to impressions and conversions. He prides himself on coming up with solutions for your problems.

NMCO Studio member, Tina

Christina Ballew

Co-Founder & Chief Creative Officer

When Tina co-founded NMCO she strived to push boundaries in creative services in the southwest. Building a creative studio from scratch was no easy feat but NMCO is now known for its professionalism and people-based, outside of the box ideas.   As Tina likes to say, she has done almost every job except for video editing itself. Her next goal is to take on the world.