This summer Alanna Herrera was NMCO Media’s summer intern where she focused on copywriting. Alanna is currently pursuing journalism, advertising and marketing in her education. She is a published writer with experience in promotion and marketing. Alanna knows the ins and outs for efficient copywriting to call for an action, increase brand awareness and marketing. NMCO presents Alanna and five pointers for writing effective copy.
#1 Always check your spelling and grammar.
The devil is in the details. If your business wants to preach quality make sure your written words back it up. Even just a few misspellings and grammar errors can turn potential clients away.
No famous combination of words and phrases were ever achieved without a little editing. Remember your flawless copy is a representation of credibility. Always refine and polish before presenting for any client or on any digital platform.
#2 Define your brand voice.
Your brand has a specific personality that is unique from any other business. Defining your one-of-a-kind tone in your writing will help your business stay consistent and stand out.
Don’t lose your culture in the message. Consumers choose certain brands based on values that identify and align with themselves. Consistency is key, remind your audience why they choose your organization.
#3 Be direct and clear.
Your client wants to know exactly what you mean, try to avoid being confusing on copy for your webpage, business brochures and even in emails. Transparency matters!
Maintain and cater to clarity. Mixed messages or unclear intentions don’t make successful or engaging copy.
#4 Imagery and Power Words
No one said writing can’t be fun. Make sure to paint a visual picture for your potential clients to get them excited about working with you! Don’t be afraid to be bold with the words you choose either.
Successful writing involves storytelling, appeal to the senses. Clients who feel a deeper connection to your story will stay engaged.
#5 Be unique!
Being different is a good thing–especially in your writing. Your brand writing and copywriting is one of the first things that clients see and take notice of. Stand out in the beginning, and especially while delivering the final products to remind your clients why they chose you.
Strong copy stands out! Your organization’s heritage and individuality should shine through, a distinctive voice will resonate longer with your audience.