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NMCO Presents Alanna | 5 Points for Writing Effective Copy

This summer Alanna Herrera was NMCO Media’s summer intern where she focused on copywriting. Alanna is currently pursuing journalism, advertising and marketing in her education. She is a published writer with experience in promotion and marketing. Alanna knows the ins and outs for efficient copywriting to call for an action, increase brand awareness and marketing. NMCO presents Alanna and five pointers for writing effective copy.

#1 Always check your spelling and grammar.

The devil is in the details. If your business wants to preach quality make sure your written words back it up. Even just a few misspellings and grammar errors can turn potential clients away.

No famous combination of words and phrases were ever achieved without a little editing. Remember your flawless copy is a representation of credibility. Always refine and polish before presenting for any client or on any digital platform.

#2 Define your brand voice.

Your brand has a specific personality that is unique from any other business. Defining your one-of-a-kind tone in your writing will help your business stay consistent and stand out. 

Don’t lose your culture in the message. Consumers choose certain brands based on values that identify and align with themselves. Consistency is key, remind your audience why they choose your organization.

#3 Be direct and clear.

Your client wants to know exactly what you mean, try to avoid being confusing on copy for your webpage, business brochures and even in emails. Transparency matters!

Maintain and cater to clarity. Mixed messages or unclear intentions don’t make successful or engaging copy. 

#4 Imagery and Power Words

No one said writing can’t be fun. Make sure to paint a visual picture for your potential clients to get them excited about working with you! Don’t be afraid to be bold with the words you choose either.

Successful writing involves storytelling, appeal to the senses. Clients who feel a deeper connection to your story will stay engaged.

#5 Be unique!

Being different is a good thing–especially in your writing. Your brand writing and copywriting is one of the first things that clients see and take notice of. Stand out in the beginning, and especially while delivering the final products to remind your clients why they chose you.

Strong copy stands out! Your organization’s heritage and individuality should shine through, a distinctive voice will resonate longer with your audience.

For more great tips, head over to and follow us on social media!

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.