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Say Hello blog with Alanna Herrera

Say Hello to NMCO’s Summer Intern Copy Writer and Creative Marketer

This summer NMCO had the pleasure of working with Alanna Herrera as our summer intern.
Alanna went to high school in Rio Rancho, NM where she developed a love for journalism and marketing. Alanna is attending New Mexico State University to pursue a double major in Journalism and Marketing with an emphasis in Advertising.

She currently serves as the Editor-in-chief for NMSU’s newspaper, The Round Up, and has written for The Albuquerque Journal, the Las Cruces Bulletin and the Rio Rancho Observer. Last summer, Alanna was a sales and marketing intern for a major company where she oversaw internal promotions and helped organize sales events. Alanna has always had a passion for uniting people and storytelling, and doing so in a creative way. She loves that her passion can be applied to so many career fields.

Q: What made you decide to intern at NMCO Media?

Alanna Herrera (AH): During my internship search in the spring, I was handed a NMCO Media flyer from an adviser at school who knew Tina. Since I had little professional experience with creative media aside from writing and side projects, I was a little intimidated at first from looking at NMCO Media’s amazing work. I decided to take the leap after another internship I was interested in fell through due to COVID, and it seems that this was the exact door I was meant to open.

Q:How do you think NMCO is different from other creative agencies?

AH: While working at NMCO, I never really heard common marketing terms like “ROI” and I didn’t feel as though it was driven by numbers. Instead, NMCO Media always put the people and community at the center of their business, and had a supportive and encouraging atmosphere that I really appreciated.

Q:What are your favorite projects that you have worked on?

AH: I almost forgot working could be so much fun. If I were to pick my top three favorite projects they would be working on a commercial set, designing a social media story and working on copy for case studies.

Q: What did you learn during your time with NMCO Media?

AH: I learned to get out of my comfort zone when it comes to creating. There have been so many things I have wanted to do or become better at, but was afraid to take my shot. Working at NMCO media encouraged me every week to step into new roles and trust my own creativity.

Q: What were your favorite NMCO moments?

AH: For sure being an extra on a commercial set. I can tell everyone that I am an A-lister now.

Q: How will NMCO Media help you with your future goals?

AH: Working at NMCO Media has helped me understand branding, design and visual storytelling better, which is helping me move toward understanding marketing and brand storytelling better.

Q: What would you like people to know about storytelling?

AH: Storytelling looks different for everyone. It can be visual, verbal or in writing and there is no correct formula to storytell. Storytelling only has one common ingredient- it’s engaging.

Q: What’s your production process?

AH: If I’m having writer’s block, then I’ll do an outline, if the ideas are already there, then always dump writing first. Regardless, it always starts out as pen and paper.

Q: If you weren’t in school what would you be doing?

AH: If I wasn’t in school and pursuing a degree, I would want to be an adventure and food blogger (cliche, I know) and live out of my car, seeking the next national park, mountain top or coastline.

Q: What inspires you?

AH: Always nature, people and good storytelling.

Q: Who are your favorite writers?

AH: CS Lewis, Madeline L’engle and John Stienbeck are all writers who have the ability to create an immersive experience within their novels, and transport their readers to an entirely different place.

Q: What’s on your creative bucket list?

AH: Definitely writing a book one day, or just creating something I’m really proud of.

Q: What makes you interested in pursuing creative marketing as a career?

AH: I’m really interested in pursuing a creative marketing career in the non-profit industry- specifically for an organization like Make-a-Wish or Boys and Girls Club. I’ve worked with youth a lot and I think it’s important to invest in them and their futures, and with marketing, encouraging others to get on board with investing in young people, too.

I’m also interested in small businesses and community based marketing, really similar to what I did this summer. I love working with passionate people, and entrepreneurs are the type of people who really get behind their ideas!

Q:What can we expect to see from you in the future?

AH: Not entirely sure. I’ll still be telling stories, whether my own or someone else’s, encouraging others and seeking my next adventure!

To learn more about different agencies check out “3 Types of Agencies”.

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.