Say Hello to NMCO’s Summer Intern Copy Writer and Creative Marketer

This summer NMCO had the pleasure of working with Alanna Herrera as our summer intern.
Alanna went to high school in Rio Rancho, NM where she developed a love for journalism and marketing. Alanna is attending New Mexico State University to pursue a double major in Journalism and Marketing with an emphasis in Advertising.

She currently serves as the Editor-in-chief for NMSU’s newspaper, The Round Up, and has written for The Albuquerque Journal, the Las Cruces Bulletin and the Rio Rancho Observer. Last summer, Alanna was a sales and marketing intern for a major company where she oversaw internal promotions and helped organize sales events. Alanna has always had a passion for uniting people and storytelling, and doing so in a creative way. She loves that her passion can be applied to so many career fields.

Q: What made you decide to intern at NMCO Media?

Alanna Herrera (AH): During my internship search in the spring, I was handed a NMCO Media flyer from an adviser at school who knew Tina. Since I had little professional experience with creative media aside from writing and side projects, I was a little intimidated at first from looking at NMCO Media’s amazing work. I decided to take the leap after another internship I was interested in fell through due to COVID, and it seems that this was the exact door I was meant to open.

Q:How do you think NMCO is different from other creative agencies?

AH: While working at NMCO, I never really heard common marketing terms like “ROI” and I didn’t feel as though it was driven by numbers. Instead, NMCO Media always put the people and community at the center of their business, and had a supportive and encouraging atmosphere that I really appreciated.

Q:What are your favorite projects that you have worked on?

AH: I almost forgot working could be so much fun. If I were to pick my top three favorite projects they would be working on a commercial set, designing a social media story and working on copy for case studies.

Q: What did you learn during your time with NMCO Media?

AH: I learned to get out of my comfort zone when it comes to creating. There have been so many things I have wanted to do or become better at, but was afraid to take my shot. Working at NMCO media encouraged me every week to step into new roles and trust my own creativity.

Q: What were your favorite NMCO moments?

AH: For sure being an extra on a commercial set. I can tell everyone that I am an A-lister now.

Q: How will NMCO Media help you with your future goals?

AH: Working at NMCO Media has helped me understand branding, design and visual storytelling better, which is helping me move toward understanding marketing and brand storytelling better.

Q: What would you like people to know about storytelling?

AH: Storytelling looks different for everyone. It can be visual, verbal or in writing and there is no correct formula to storytell. Storytelling only has one common ingredient- it’s engaging.

Q: What’s your production process?

AH: If I’m having writer’s block, then I’ll do an outline, if the ideas are already there, then always dump writing first. Regardless, it always starts out as pen and paper.

Q: If you weren’t in school what would you be doing?

AH: If I wasn’t in school and pursuing a degree, I would want to be an adventure and food blogger (cliche, I know) and live out of my car, seeking the next national park, mountain top or coastline.

Q: What inspires you?

AH: Always nature, people and good storytelling.

Q: Who are your favorite writers?

AH: CS Lewis, Madeline L’engle and John Stienbeck are all writers who have the ability to create an immersive experience within their novels, and transport their readers to an entirely different place.

Q: What’s on your creative bucket list?

AH: Definitely writing a book one day, or just creating something I’m really proud of.

Q: What makes you interested in pursuing creative marketing as a career?

AH: I’m really interested in pursuing a creative marketing career in the non-profit industry- specifically for an organization like Make-a-Wish or Boys and Girls Club. I’ve worked with youth a lot and I think it’s important to invest in them and their futures, and with marketing, encouraging others to get on board with investing in young people, too.

I’m also interested in small businesses and community based marketing, really similar to what I did this summer. I love working with passionate people, and entrepreneurs are the type of people who really get behind their ideas!

Q:What can we expect to see from you in the future?

AH: Not entirely sure. I’ll still be telling stories, whether my own or someone else’s, encouraging others and seeking my next adventure!

To learn more about different agencies check out “3 Types of Agencies”.

Kahlo

Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

Anna Kat Hollis

Lead Web Developer & Designer

We really like people named, “Anna”, especially named Anna Kat! Anna Kat is NMCO’s talented web developer and designer. She is smart, efficient, and crazy good at her craft! She has a background in design and focuses on functionality and UI/UX. You’re gonna love working with her!

Zac Wittstruck

Animator

If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

Aaron Walterscheid

Video Specialist & Cinematographer

Aaron is NMCO’s “Silent Assassin”. While not the most outgoing of our talented crew, Aaron KILLS at videography, editing, color grading, drone operation, lighting, and doing what it takes to get the job done. His experience and skills speak loudly for themselves.

Sam Palm

Video Specialist & Photographer

With an eye for great picture-perfect moments, Sam is one of NMCO’s extremely talented video specialists! Sam is our main photographer, but also is a Director of Photography, editor, color specialist, and overall Jack-of-all-trades. When he’s not behind the camera, find Sam cruisin’ the Southwest on his Harley and living life to the fullest! Did we mention he has great hair?

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

Dana Apodaca

Senior Graphic Designer & Art Director

Dana is up to date on all expert software and can design circles around most designers. With creative solutions, a sensibility to trends, and the best artistic output, Dana can do it all from identity systems to layouts, to even giving art direction in our video productions.

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

Lucky Gonzalez

Co-Founder & Media Buyer

With all of that creative, where are you going to put it?! Lucky has 18 years in business with the expertise and know-how, so he is naturally our go-to for media placement. From digital banner ads to broadcast TV, Lucky can take any budget and translate it to impressions and conversions. He prides himself on coming up with solutions for your problems.

Christina Ballew

Co-Founder & Chief Creative Officer

When Tina co-founded NMCO she strived to push boundaries in creative services in the southwest. Building a creative studio from scratch was no easy feat but NMCO is now known for its professionalism and people-based, outside of the box ideas.   As Tina likes to say, she has done almost every job except for video editing itself. Her next goal is to take on the world.