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Say Hello to NMCO Media’s Senior Video Specialist and Photographer, Tori Segura

NMCO’s video specialist, photographer, and producer, Tori Segura, brings a level of energy and dedication to all of her projects. Film is one of her passions, and that passion is apparent in her work. Read more to find out the difference in commercial and film production and how she’s dying to work with a spaceman.

Q: What made you interested in pursuing Videography as a career?

Tori Segura (TS): Will Smith. Jk, but not really! Haha! Film has become such a great passion of mine and it all started with an episode of Fresh Prince of Bellaire! Now, I’m proud to be a videographer for NMCO and I love to see myself grow stronger every day.

Q: How does commercial videography differ from other videography?

TS: Going out to film different project ideas and commercials for various clients is always fun for me. You meet these clients that need you to understand them and their vision and give them comfort in knowing they are getting the work they’ve asked for. The best way I can describe it is as if they build the frame to a puzzle and us creatives get to surprise them with the rest of the puzzle pieces put together neatly inside!

Q: How do you think social media is changing video?

TS: I think social media has changed the game for commercial and marketing, but it’s great that anyone these days can film anything they want and share it with the world. I probably wouldn’t have traveled as much as I have if not for people who have shared their own experiences, but not everyone knows how to attract the correct target audience. That’s where we come in! Your friendly neighborhood creative agency to the rescue!

Q: What do you love about working at a creative agency such as NMCO?

TS: I love the chances we get sometimes when a client trusts us enough to take care of their business. We’re smart people and we care about your money just as much as you care about our quality skills. I do also love though when a client has an amazing project idea! Then, I’m just so excited to get started on it and have them watch it come to life.

Q: Top 3 favorite movies?

TS: Too difficult! I’ll choose from my 2019 top fav list!

  • – Parasite: Love me a good production set with attention to color scheme and safety!
  • – Joker: Those dance moves!
  • -The Irishman: I don’t care what anyone says, I thought the length of that masterpiece was a perf amount of time!

Q: What’s your approach to video production at NMCO?

TS: Organization is key. Before we even begin to film, we need to prep for everything! I am just one woman, so my team is my strength and together, we go down the checklist of what needs to get done until we’re finally ready for the shoot date. We always make sure to shoot enough coverage to help us out later on in post, while still considering the quality of the cinematography.

Q: What’s on your Videography bucket list?

TS: You know, I’ve always loved SciFi and fantasy films, so if one of ya’ll could hurry up and hit us up for some fun little spacemen commercials or something, that’d be great! Scifi and fantasy stories are such underrated genres in my opinion and are definitely not being utilized enough in advertisements and commercials!

Q: If you weren’t doing Video, what other types of projects would you work on?

TS: Maybe I’d try my hand at production design. I truly appreciate a lot of Art Directors and their set dressers because of the attention to detail that some of them have. I look forward to clients requesting that type of production and creativity!

Q: What would you like to teach people about what you do?

TS: Oh! People try to schedule video and photo shoots in 30-minute time slots! Haha, it sometimes takes me 30 minutes just to set up. They are surprised when they come to understand that it doesn’t just take a boom and a camera to film them. Like I said, it’s great that you now have a tiny computer that can fit in your pocket, but if you’re searching for true quality that’ll really polish off your business’ image, then you shouldn’t be settling for anything less than NMCO.

Q: What can we expect to see from you?

TS: Quality smiles and attention to the client’s vision!

You can see some of Tori’s work with TBTC/TCI commercials, Aaron Lacombe music video, and the Coco Amore photoshoot.

We featured Tori in our series “The Point”. Check out her tips on branded photography!

NMCO Studio member, Kahlo


Door Greeter & Cookie Eater

Kahlo is our gentle, friendly, office pup! He loves his belly rubbed, sniffing absolutely everything, and hasn’t found a treat he wouldn’t eat! Be sure to say hi, he loves the attention!

NMCO Studio member, Kelsey

Kelsey Gentile

Web Specialist

Once those websites are complete, Kelsey is our web maintenance manager. From regular updates, security checks, and content updates, Kelsey keeps our websites running smoothly, secure, and in tip-top shape.

NMCO Studio member, Annakat

Anna Kat Hollis

Senior Web Developer

Anna Kat is the driving force behind NMCO’s web development endeavors. With a sharp intellect, unwavering efficiency, and a keen eye for goals, she is the go-to expert for crafting everything from sleek landing pages to nationally acclaimed e-commerce sites. Anna Kat not only serves as your trusted web developer guide but also, if you look closely, you’ll notice she’s always impeccably color-coordinated with NMCO’s brand – a true testament to her attention to detail and commitment to the company’s image.

Zac Wittstruck


If you’re needing quality animation, Zac is your guy! Motion graphics, custom character rigging, and 2D animation are some of Zac’s specialties. Zac always wears a smile and is truly one of the nicest people you’ll meet. When Zac isn’t whipping out great animations, he plays bass guitar for a local jazz band! What a cool cat!

NMCO Studio member, Arron

Aaron Walterscheid

Video Specialist & Cinematographer

Meet Aaron, NMCO’s “Silent Assassin.” Despite his quiet demeanor, Aaron is an absolute powerhouse when it comes to videography, editing, color grading, drone operation, lighting, and crafting unforgettable cinematic experiences. His remarkable talent and expertise shine brightly, leaving an indelible mark on every project he touches.

NMCO Studio member, Sam

Sam Palm

Video Specialist & Photographer

Meet Sam, our resident photographer extraordinaire, who effortlessly transitions into the roles of Director of Photography, editor, color specialist, and an all-around Jack-of-all-trades. With an innate talent for capturing picture-perfect moments, Sam’s versatility knows no bounds. Beyond the camera, you’ll find him cruising the Southwest, embracing life to the fullest. Oh, and did we mention he boasts a head of truly great hair? 

NMCO Studio member, Ralph

Ralph Diaz

Senior Video Specialist

Don’t confuse Ralph with Academy Award-winning actor Johnny Depp. Although there’s a close resemblance, Ralph is much more talented behind the camera. He’s done it all from VFX to animation, to producing, directing, and editing some of our most memorable productions. It also should come as no surprise that he’s mastered the technical and practical aspects of videography, giving him the nickname, “The Doctor.”

NMCO Studio member, Dana

Dana Apodaca

Senior Graphic Designer & Art Director

Dana’s journey with NMCO has been nothing short of impressive, starting as a design intern and progressing to become a designer who now plays a pivotal role in assisting with art direction. Her dedication keeps our graphics department on track and ensures our processes are efficient and business-ready. Dana’s knack for creating identity systems has resulted in some of our most recognized work. And, if you’re fortunate enough to listen in, she’s consistently voted the best playlist in the studio.

NMCO Studio member

Dawn Franco

Studio Manager

With a background in journalism, file archival and organization, Dawn is our client onboarding extraordinaire. From contract preparation, to project management, account direction, and reporting, Dawn stirs the pot for most productions, making sure it’s served hot and on time.

NMCO Studio Co founder, Lucky

Lucky Gonzalez

Founder & Chief Executive Officer

When you have a wealth of creative content, you need someone like Lucky with 18 years of business experience to guide you on where to put it. He’s our media placement guru, with the expertise and know-how to maximize your impact. Whether it’s digital banner ads or broadcast TV, Lucky can take any budget and transform it into impressions and conversions. He’s dedicated to finding solutions for your unique challenges, making him an invaluable asset to our team.

NMCO Studio member, Tina

Christina Ballew

Founder & Chief Creative Officer

Tina, as a co-founder of NMCO, has been on a relentless mission to redefine creative services in the southwest. Building a creative studio from the ground up was a formidable challenge, but her vision and determination have transformed NMCO into a beacon of professionalism and innovation, known for its people-centric approach and out-of-the-box thinking. While she’s taken on nearly every role in the studio, Tina’s next ambition is nothing short of global. She’s poised to take on the world with her creative endeavors.